Mike About Cars
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Two books · three tools · one counter

Stop signing the write-up without reading it.

The twelve sentences service advisors are trained to say, what each one really means, and the exact words that stop them. Thirty-four years under the hood, nine of them writing the tickets, written down for the person who signs.

100+ pagesInstant PDF7-day money-back guaranteeYours forever
Volume I · Volume II · Bundle
The Never-Buy List
The Service Counter Playbook
The Counter-Proof System
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How much of the counter do you want to see?

Every volume names the sentence, shows the math, and gives you the words to say at your next visit.

Volume I

The Service Counter Playbook

The advisor's script, decoded, with the answer to every line.

$59$27
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  • The two invoices: how a bill is really built, and the 60-second check
  • Twelve sentences advisors are trained to say, and the answer to each
  • The warranty chapter: what the law says, and the sentence that stops "void"
  • Same part, different box: who really makes it, how to find out in a minute
  • The visit protocol, the phrase card, and the one-page log
Get Volume I · $27
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Best value · most chosen
The complete system

The Counter-Proof System

Both volumes plus the brand-by-brand sheets and the printable tools.

$252$97
Save $155 today
Volume I — The Service Counter Playbook$59
Volume II — The Never-Buy List$97
Bonus 1 — Make-by-Make Sheets (7 brands)$29
Bonus 2 — Phrase Card and Estimate Checklist$19
Bonus 3 — The 30-Day Counter Audit$19
Lifetime updates as brands and prices change$29
Total value$252
  • The counter and the shelf in one system: every sentence, every part, every place
  • Make-by-make sheets for Toyota, Honda, Ford, GM, Nissan, Hyundai/Kia and Subaru
  • The 30-day audit that prices your last invoice and readies the next visit
Get everything · $97 →
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Volume II

The Never-Buy List

Brand-by-brand verdicts on oil, tires, batteries, brakes, filters and wipers.

$97$47
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  • Read any label in sixty seconds: the donut, the DOT date, the date code, the friction letters
  • The oil that costs $20 and the one that costs $60, and who blends both
  • Tires: which badges are the same company at a third off, and which to never mount
  • Batteries: three factories, thirty brands, and the prefix that tells them apart
  • Brakes, filters, wipers and the eight places to never buy from
Get Volume II · $47
7-day guaranteeSecure checkout
Phone, tablet or computerInstant PDF downloadNo subscription, ever
Chapter 1, in one picture

There are two invoices. You've only ever seen one.

Flip the switch. Same brake job, same car. On one side, what gets printed for you. On the other, what the department runs on: book time instead of the clock, a parts matrix instead of a markup, and the lines somebody added because the system let them.

$276of padding on this ticket
60 secto catch it, at the counter
12sentences, each with an answer
Padded
Repair order 488122016 sedan · 84,210 mi
Front brake pads and rotors, labor$378.00Book time 1.8 h at $210/h. Tech finished in 55 min; billed and paid at 1.8 either way. Fair, if you know it.
Brake caliper service$89.00Cleaning the slide pins is part of doing the pads. Billed twice under a second name.
Brake pads, OE-supplier set$126.00Shop cost about $62. Matrix markup at this price band: roughly 100 percent.
Brake fluid exchange$149.00Legitimate every 2–3 years per manual. This car had it 9 months ago. Not due.
Shop supplies / environmental$38.0010 percent of labor, uncapped. Ask what it covers.
Rotors, pair$188.00Mid-tier, known maker. Fair price for the part; ask the part number anyway.
Total$968.00
Look inside

Sixteen chapters. Every one ends with what to say.

Volume I · the counter

  1. 01The Two Invoices
  2. 02The Advisor's Script: twelve sentences, twelve answers
  3. 03Required vs. Recommended: reading the menu
  4. 04The Warranty Chapter
  5. 05Same Part, Different Box
  6. 06The Counter Tax List
  7. 07The Diag Fee
  8. 08The Visit Protocol

Volume II · the shelf

  1. 01How to Read a Label in Sixty Seconds
  2. 02Motor Oil: the label is not what you think
  3. 03Tires: the badges dealers hide
  4. 04Batteries: three factories, thirty brands
  5. 05Brakes: decided by axle and driving
  6. 06Filters and Wipers: the five-minute list
  7. 07Never Buy From These Places
  8. 08The Never-Buy List and the Buy List

Unlock all 16 chapters · $97

Everything you get today

Two books and three tools, delivered as PDFs the minute you pay. Read them on the phone in the waiting room.

$59 value

Volume I

The Service Counter Playbook. The invoice, the twelve sentences, the warranty, the parts, the diag fee, the visit protocol. 53 pages.

$97 value

Volume II

The Never-Buy List. Oil, tires, batteries, brakes, filters and wipers, brand by brand, with who really makes each one. 33 pages.

$29 value

Make-by-make sheets

Toyota, Honda, Ford, GM, Nissan, Hyundai/Kia, Subaru: the suppliers, the five-minute items, the programs to ask about by VIN, the upsells to expect.

$19 value

Phrase card + checklist

Every sentence to say, in order, and every box to tick before you authorize. Screenshot one, print the other.

$19 value

30-day counter audit

Four weeks, four short tasks. Receipts in one place, VIN checked, last invoice priced, next visit scripted.

$29 value

Lifetime updates

Brands change hands, prices move. Bundle buyers get every revised edition at no charge.

Get the complete system · $97 →

Mike Hutchins, master technician, in his garage
34years under
the hood
Meet Mike

Both sides of the counter.

"I could rebuild your transmission. I could also tell you to the dollar what the dealership was going to charge you for it, and why. The second kind of knowledge is the one nobody writes down."

I turned wrenches for thirty-four years. Lube tech at a Ford dealership in Ohio in 1989, master technician, nine years as shop foreman, which is the job where you stop just fixing the cars and start writing the tickets. Then fourteen years running my own independent shop, pricing every job against the dealer down the road. I sold it in 2024.

As foreman I wrote the repair orders, sat in the meetings where the maintenance menus were built, and watched advisors get trained on the sentences in Chapter 2. I know what a bill is made of because I made them.

34years under the hood
9years writing the tickets
14years, own shop
Why I finally wrote this down

A retired guy, a $1,400 invoice, and a folder with tabs.

For thirty-four years I watched the script work from the shop side of the wall. Every tech knows it. Nobody writes it down, the way a casino does not publish its odds.

Then a retired man brought me a dealership invoice for fourteen hundred dollars of work his car did not need, and I realized I had spent nine years as foreman signing the tickets those sentences produced. He was not careless. He had just never been shown how the bill was built, and the industry has every reason to keep it that way.

These books are my attempt to close that gap. Not with "do your research," but with the actual sentences, the actual numbers, and the actual words to say back, written for someone who wants an answer at the counter, not a new hobby.

You already own the car. You are already paying. You might as well be the one who read the script.

— Mike Hutchins
7day guarantee

Read it for seven days. If it doesn't catch one overcharge, pay nothing.

Use it at your next service visit or parts run. If you have not spotted one padded line or made one better decision, reply to your receipt within 7 days for a full refund. No forms, no questions. The risk is mine.

Before you buy

Questions people ask

Does this actually name the sentences, or is it "ask your dealer"?

It names them. Chapter 2 is twelve sentences, quoted, with what each one is doing and the exact words to say back. Chapter 3 lists the services that get sold and gives a verdict on each. Chapter 5 shows you how to find out who really makes the part in a minute.

I'm not a mechanic. Will this go over my head?

No. Nothing in these books requires a tool. They are written for the person who signs the estimate, not the person who turns the wrench. If you can read a receipt, you can use every page.

My car is old / new / a truck / leased. Does it still apply?

The counter works the same way whatever is on the lift. Book time, the parts matrix, the menu, and the script do not change with the badge. The warranty chapter matters most on newer cars; the parts and counter-tax chapters matter most on older ones.

I like my dealer. Is this about avoiding dealers?

No. It is about knowing which of their recommendations are engineering and which are quota. Keep going to the dealer; just stop funding the add-ons.

What's in Volume II that isn't in Volume I?

Volume I is the counter: the sentences, the invoice, the warranty, the visit. Volume II is the shelf: who really makes oil, tires, batteries, brakes, filters and wipers, which badges are the same factory, and the eight places to never buy from. The bundle adds the make-by-make sheets, the printable card and checklist, and the 30-day audit.

How do I get it, and how do I get a refund?

Instant PDF to your email through Gumroad, readable on any device. Refunds within 7 days by replying to your receipt email. No forms.

The next estimate you sign will either cost you or confirm you.

Get the complete system · $97 →
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Get the complete system · $97
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